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Markus Reuter

In over 30 years of professional experience in retail in well-known companies, Markus designed the rapid changes in one of the first industries to be captured by digitization and drove the necessary conversion of existing systems into exposed functions. On his career path to becoming a top manager, he has gained extensive sales, purchasing, organizational and logistics experience in all relevant trade formats.

 

Markus can recognize early on which developments have the potential to radically change industries and business models and develop opportunities for the future from them. That makes him a personality at KEMPTER / REUTER.

About Markus

 
 

Markus has been working as a manager, expert and architect with eCommerce and multichannel concepts since 2002 and has made active contributions to today's industry standards in these topics in his career. He has significant operational experience in environments with massive revenue and transaction growth. In this context he was responsible for a leading omnichannel retail company as managing director for multichannel & online operations and chief digital officer for online shops with an annual turnover of around € 1.8 billion.

 

Most recently, Markus was Senior Advisor for SAMSUNG Electronics. There he developed the direct 2 consumer strategy and accompanied the implementation up to the implementation of a workable D2C organization.

 

Markus thinks through questions with a special focus on system-critical aspects. He compares the opportunities and risks of decisions with the expectation of trends and their consequences. In doing so, it also takes into account the effects of decisions not made. In an unconventional way, he manages to combine current trends and developments with operational necessities. The fact that he always names things by name makes Markus a helpful companion for the following questions:

 

  • The truly sustainable company
    Which social and technical trends are suitable for the masses? Which trends can disrupt my current business? With which team line-up will I be successful in the future? Which skills do I need in the near future? Which activities in my company no longer make sense in the medium term or already today?

     

  • Opportunity development
    Which trends today open up opportunities for tomorrow's success? What opportunities arise when current skills are combined with trends at an early stage? How can I specifically develop marketable solutions for current problems? How can I develop entirely new customer groups?

     

  • Fulfillment
    How do I set up sustainable logistics for business with end customers? How do I professionalize my current processes? What requirements do end customers have for fulfillment? How do I develop resilient partnerships with my logistics partners? What requirements do I have to create in my own company in order to be able to successfully fulfill the wishes of my customers?

     

  • Call Center & Co.
    How do I set up customer-oriented, flexibly scalable call center structures? What skills do I need in my company? For which tasks is it advisable to use external partners? Which partnership structure can I use to balance quality, scalability and costs as I see fit?

     

  • Organizational structure
    How can I set up my organization so that it can quickly adapt to new circumstances? How do I ensure that system-critical resources are mirrored in such a way that failures and growth opportunities can be dealt with equally? Which skills do I need in my organization? How can I develop existing employees at an early stage in order to be prepared for the requirements of the future?

     

  • Process design
    How do I set up processes that can withstand even the greatest scaling? How do I make sure that I always have the capacity limits of my processes in place so that I can act in good time before reaching the next stage of growth. How do I get ahead of the time with my processes so that I don't react?

 

Relevant positions:

 

  • CDO / Member of the Management Board

    • Pioneer in the transformation of MediaMarktSaturn from a project to a product organization

    • Bringing together more than 20 teams and 150 employees from four organizations behind a common vision and common goals

    • Bundling of the individual skills of the teams for optimal collaboration in the online business domain
       

  • Managing Director Operations eCommerce

    • P & L responsibility for the German eCommerce business of MediaMarktSaturn with a sales volume of € 1.8 billion

    • Responsible for ensuring the massive growth of online companies through constant professionalization in the process flows, the organizational structure and personnel development

    • Establishing resilient partnerships with external service providers in the logistics, contact center and IT environment

    • Timely assurance of the requirements of the General Data Protection Regulation
       

  • Head of eCommerce

    • Conception of the eCommerce strategy of the Electronic Partner Association

    • Development of the necessary skills for effective dropshipping within marketplace activities from more than 80 participating specialist retail partners

    • Development of business models for specialist retail partners for effective participation in eCommerce
       

  • Head of cooperation management, authorized signatory

    • Assortment, price and volume discovery of products for Tengelmann in the online shop on plus.de

    • In-depth market analysis of the OTC and Rx market in Germany and then the development of a business model for cooperation with the online pharmacy "zur Rose"

    • Development and establishment of the multiple award-winning Pluskom mobile communications brand of the discounter Plus
       

  • Vertical Manager eCommerce

    • 2002 Change from stationary retail to online retail at Karstadt

    • Development of product ranges, setting of sales prices and development of first collaborations with pure direct sales models.

The team

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