top of page
20230115_113108710_iOS_color_edited_edited.png

Bojan Hermann

 
 
 

His first computer was an AMIGA 2000, he's been online since 1998.

 

Bojan is a personality at KEMPTER / REUTER because, as a "digital native", he not only experiences digitization, but has also helped shape it in relevant companies for years.

 

His pronounced ability to combine knowledge from many different disciplines makes him an indispensable expert for the further development of online shops.

About Bojan

Bojan has gone through almost all relevant disciplines of e-commerce since his master's degree in business psychology in 2015. Starting with the development of shopping apps as a product manager to leading various e-commerce experts, he knows all the important strategic and operational processes that are relevant in web shop management in order to successfully manage and develop projects and people.

 

During his activities in various e-commerce companies, he was able to generate additional sales in the mid-million range by optimizing customer journeys and operational organizational structures.

 

In particular, he can help you in the following areas:
 

  • Conversion rate optimization & operational strategies
    He translates long-term corporate strategies directly into day-to-day operations and works together with all relevant people and experts on implementation.
     

  • Data Analytics
    He independently carries out user surveys with scientific evaluation as well as exploratory data analyzes in the tracking systems used and shows potential.
     

  • A/B testing & personalization
    He plans, analyzes & documents all A/B and personalization tests or helps set up a personalization & testing strategy.

​

Relevant positions: 

​

  • Founder 4metricx

    • Support for several top 100 e-commerce companies in the areas of UX strategies, shop management (personnel and organizational development), A/B testing, data analytics and personalization

    • Development of a method mix that combines scientific, technological and psychological methods in order to develop measurable short and long-term online sales goals

    • Interim project manager: organizational management & product owner in the areas of personalization, A/B testing & rollout planning
       

  • Head of Shop Management Operations E-Commerce

    • Transformation of the e-commerce department into agile team structures with a suitable mix of methods

    • Contact person for all e-commerce customers in day-to-day operations

    • Management of various e-commerce projects: marketplace connections, ERP systems & data reporting
       

  • Team Leader Strategy, Analytics & UX

    • Leading a multidisciplinary team of: Product Manager, SEO Experts, Personalization Experts, Data Experts & Product Owner

    • Management of various sales-related e-commerce projects (new web shop, personalization, A/B testing, rebranding)

    • Introduction of new agile processes in the team structures (OKRs, KANBAN, SCRUM)

 

The team

This could also be interesting for you

bottom of page