Daniel has over 10 years of experience in setting up and operating online shops in omnichannel environments with an annual turnover of over 4 billion euros. He was in charge of the introduction and operational management of various technology solutions for eCommerce and omnichannel concepts. In this context, his focus was on building effective organizational structures from agile internal teams and external partners as well as on the connection of the often different interests of sales, marketing and IT. Daniel has extensive expertise in optimizing the digital customer experience and the approaches to increasing sales in digital channels. Daniel was most recently responsible for this topic at a leading omnichannel retail company on an international level as Head of Digital Experience with a team of 50 employees for 12 countries.

Daniel accompanies you on the way from understanding and setting up your own digital business to its operational improvement to the creation of new organizational structures as a link between sales, marketing and development - in your home market as well as on an international level. In particular, they can help you answer the following questions:
 

• Key figures in eCommerce

  Which key figures are needed, especially in management, in order to really understand one's own business? How can misinterpretations of these numbers be ruled out? How should meaningful benchmarks be set up and which comparisons are simply useless?
   

• Increase in eCommerce sales  

  Which approaches can eCommerce sales be increased without further lowering the price level, doing more promotions or increasing the marketing budget? How can the communication and understanding gap between marketing and sales on the one hand and IT on the other be closed and what forces can be developed from it?
   

• Improving the digital customer experience

  How can I improve the individual experiences of visitors to my digital channels in a structured way? What procedures and systems are there for this? How do I have to organize myself for this?
   

• Agile leadership

  How do I organize experts in agile operational environments and how do I lead them? How do I achieve the optimum in quality and speed in agile structures?
   

• International standardization

  How do I set up an eCommerce platform so that it can be used in all national companies without restricting the flexibility for country-specific adaptations too much. Which structures and governance do I need in order to have information about new ideas and needs as well as operational problems flow effectively across borders? How do I organize technical expertise and responsibilities in this context?