
Daniel Schneider
Daniel is a personality at KEMPTER / REUTER because as an “Agile Omnichannel Native” he has spent his entire career as a specialist and manager in highly agile, rapidly growing environments and organizations.
As a senior eCommerce expert who has actively accompanied the main growth phases of a leading omnichannel retailer, he is not a “digital rowdy”, but has extensive experience in dealing with digital commerce topics within large companies, both nationally and internationally Level.
About Daniel
Daniel has over 10 years of experience in setting up and operating online shops in omnichannel environments with an annual turnover of over 4 billion euros. He was in charge of the introduction and operational management of various technology solutions for eCommerce and omnichannel concepts. In this context, his focus was on building effective organizational structures from agile internal teams and external partners as well as on the connection of the often different interests of sales, marketing and IT. Daniel has extensive expertise in optimizing the digital customer experience and the approaches to increasing sales in digital channels. Daniel was most recently responsible for this topic at a leading omnichannel retail company on an international level as Head of Digital Experience with a team of 50 employees for 12 countries.
Daniel accompanies you on the way from understanding and setting up your own digital business to its operational improvement to the creation of new organizational structures as a link between sales, marketing and development - in your home market as well as on an international level. In particular, they can help you answer the following questions:
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Key figures in eCommerce
Which key figures are needed, especially in management, in order to really understand one's own business? How can misinterpretations of these numbers be ruled out? How should meaningful benchmarks be set up and which comparisons are simply useless?
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Increase in eCommerce sales
Which approaches can eCommerce sales be increased without further lowering the price level, doing more promotions or increasing the marketing budget? How can the communication and understanding gap between marketing and sales on the one hand and IT on the other be closed and what forces can be developed from it?
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Improving the digital customer experience
How can I improve the individual experiences of visitors to my digital channels in a structured way? What procedures and systems are there for this? How do I have to organize myself for this?
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Agile leadership
How do I organize experts in agile operational environments and how do I lead them? How do I achieve the optimum in quality and speed in agile structures?
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International standardization
How do I set up an eCommerce platform so that it can be used in all national companies without restricting the flexibility for country-specific adaptations too much. Which structures and governance do I need in order to have information about new ideas and needs as well as operational problems flow effectively across borders? How do I organize technical expertise and responsibilities in this context?
Relevant positions:
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Head of Digital Experience
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Overall responsibility for the strategic and operational development of the international omni-channel eCommerce stores and the associated app with a focus on optimizing customer journeys of digital touchpoints
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Areas of responsibility: Product Management (Frontend), Data Driven Marketing, Project and Campaign Management, Site Merchandising
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Relaunch of the MediaMarkt and Saturn online shops with a new technology framework
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Rollout of the shop platform in other countries
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Project management for the new shopping app
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Lead webshop management
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Overall responsibility for the conceptual development of e-commerce stores with a focus on conversion rate optimization and implementation of multi-channel strategy
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Project management for the technological introduction of content platforms
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Development of the customer journey for multichannel concepts
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Reorganization of team structures
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Introduction of personalization strategies
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Project manager webshop management
Responsibility for the requirements management to the technological service providers for the introduction and further development of the online shop of mediamarkt.de
The team
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