Mirko has worked for more than 20 years as a specialist, consultant, executive and top manager in companies that were in extensive transformation processes. He has had a lasting influence on the respective changes by developing, introducing and scaling new, future-oriented constructs from existing business models, organizational and service structures.

In his career he has successfully developed and sold innovative B2B solutions, was involved in setting up international outsourcing organizations and advised dealers and automobile manufacturers on omnichannel models. From 2012 he was the driving force behind the rapid expansion of MediaMarkt Germany's eCommerce business from 0 to over € 700 million in annual sales.

Mirko was most recently Chief Operating Officer and member of the management board of MediaMarktSaturn with annual sales of over € 10 billion, responsible for purchasing, supply chain management, logistics and pricing, and as Senior Advisor Direct-2-Consumer Strategy for Samsung Electronics.

Mirko accompanies you in the development of corporate strategies with a focus on future viability and the creation of new company values. In particular, they can help you answer the following questions:
 

• The truly sustainable company
  How can I more accurately anticipate the future for my company? How do I develop stronger value propositions? How do I create structures that adapt flexibly to new framework conditions and exist in any future?
   

• Business model development
  How can I develop or expand my current business model? What skills do I already have for this and how do I build up missing skills intelligently and quickly? What structures do I need to identify innovative ideas and to integrate them smoothly into my company?
   

• Direct-2-consumer strategy
  How do I set up my company strategically, organizationally and communicatively in order to be closer to my customers? How can I increase my direct sales without risking my existing indirect business and the relationship with my partners? How do I combine my existing sales, communication and promotion strategy with a direct-2-consumer approach?
   

• Omnichannel strategy & consumer experience
  Do I have to be present for my customers and consumers everywhere and if not, how do I determine my channel mix and my range of services? How do I offer my customers a consistent and convincing portfolio of services across different channels without doing the same thing everywhere? What role does a classic offline presence play now and in the future and can I earn money with it?
   

• Structure and process organization
  How do I set up my organizational structures and processes in such a way that the implementation of new strategies is possible and, above all, not prevented? How do I free up my organization for change processes in a targeted manner without losing important operational issues? How do I organize the interaction between operational work and strategic projects? What do I need to change in my performance appraisal mechanisms to support the achievement of new strategic goals?

• Transformational Leadership & Communication
  What skills do I need in my management team to create sustainable structures and implement new strategies? CDO, CINO and CHRO ... do I need them and what does the rest of the management do during a transformation? How do I establish a leadership style of change without becoming hectic or actionist? How do I set up convincing communication strategies in order to accompany a transformation permanently? Which tasks does top management have and which in particular does not?